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LinkedIn for Trainers: Get Seen, Get Clients
Introduction
Course Overview
Understanding LinkedIn’s Potential for Personal Trainers
Benefits of Using LinkedIn for Personal Trainers
Exercise: Identify your target audience & LinkedIn goals
Optimizing Your LinkedIn Profile for Maximum Visibility
Crafting a Strong Headline & About Section
Choosing the Right Profile & Banner Image
Showcasing Your Expertise with Experience, Skills & Recommendations
LinkedIn SEO – How to Get Found in Searches
Exercise: LinkedIn Profile Optimization Checklist
Creating Engaging Content That Attracts Clients
Types of Content That Perform Well on LinkedIn
Developing a Content Strategy for Personal Trainers
Posting Frequency & Timing – When & How Often
Writing Posts vs. Videos vs. Articles
Exercise: Create & Schedule Your First 3 LinkedIn Posts
Networking & Building Relationships That Lead to Business
How to Connect with the Right People
Sending Personalized Connection Requests
The Power of Engaging with Other People’s Content
Building Relationships with Strategic Partners
Exercise: Connect with Ideal Clients & Start a Conversation
Lead Generation & Turning Connections into Paying Clients
How to Move from Conversations to Coaching Clients
DM Strategies That Don’t Feel Salesy
Creating a LinkedIn Sales Funnel
How to Use LinkedIn Events & Webinars to Attract Clients
Exercise: Draft & Send a Non-Salesy Outreach Message
Advanced LinkedIn Strategies & Scaling Your Business
How to Use LinkedIn’s Creator Mode for More Visibility
Leveraging LinkedIn Groups for Engagement
Automating Your LinkedIn Outreach
Tracking Your LinkedIn Success & Adjusting Strategies
Exercise: Build Your 30-Day LinkedIn Growth Plan
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How to Move from Conversations to Coaching Clients
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